FirstARTS was established in 2008 as an outreach to the Salisbury community and beyond. The series has hosted artists and ensembles from across the United States. As part of its ongoing mission, FirstARTS also includes an annual Concert for Community Collaboration which raises awareness of a local non-profit organization through a community-wide appeal. Previous concerts have benefited Glenn Kiser Hospice House, Food for Thought, Inc., Rowan Care Alliance (AIDS Care Service), Family Crisis Council, and Rowan County's One Church One Child. The annual event has collectively raised over $100,000 for these important causes.
In celebration of the 10th anniversary of Matthew Michael Brown as Director of Music and Organist at First United Methodist Church, this year's beneficiary is Rowan Helping Ministries. Through the faithful generosity of the First Church congregation, all concerts are free and open to the public.